South Africa's tourism sector achieved a record milestone in 2025, receiving 10.5 million international visitors, surpassing pre-pandemic figures.
Zimbabwe emerged as a leading contributor to visitor statistics, showing the influence of regional travel and surpassing traditional source markets such as the United Kingdom, Germany, China, Japan and Botswana, according to reports.
In December 2025 alone, Zimbabwe recorded 209,927 visitors; the highest number from any African country. Altogether, Mozambique contributed 181,250 visitors, followed by Lesotho with 115,831, Eswatini with 97,914, and Botswana with 54,704. Beyond the SADC region, Kenya recorded 6,581 visitors, Ghana 4,352, and Nigeria 2,474.
The increase in tourism contributes significantly to the country's economy, accounting for nearly 9% of GDP and supporting 1.8 million jobs. The surge in 2025 reflects South Africa’s recovery efforts and a growing focus on luxury and eco-tourism experiences.
Following the successful hosting of the G20 Tourism Ministers’ Meeting, the World Economic Forum plans a Special Davos Meeting in the country in 2026, reinforcing confidence in South Africa’s tourism capabilities.
“Tourism is working. Tourism is delivering. And tourism will remain a cornerstone of inclusive growth, investment, and job creation in South Africa,” says South Africa's tourism minister Patricia de Lille.