German sportswear giant Adidas saw its shares climb on the morning after Kenya’s Sabastian Sawe made history, becoming the first person to complete a marathon in under two hours in an official race.
His groundbreaking achievement was accomplished while wearing the brand’s Adizero Adios Pro Evo 3 trainers.
Sawe shattered one of athletics’ most formidable barriers on Sunday, securing victory at the London Marathon with an astonishing time of one hour, 59 minutes, and 30 seconds.
Following his triumph, Sawe proudly displayed his $500 (£369) Adizero Adios Pro Evo 3 trainer, which bore the markings "WR" and "sub-2" in black marker.
This victory provides a significant boost for Adidas in its ongoing rivalry with Nike, particularly after years of extensive, lab-backed research and numerous near-misses in the pursuit of developing a "supershoe" capable of breaking the record.
Adidas shares rose by 2 per cent in mid-morning trading, though they remain down 18 per cent since the start of the year as the brand contends with US tariffs and fewer sales in its Middle East stores, alongside an intensely competitive sportswear market.
Yomif Kejelcha from Ethiopia finished shortly behind Sabastian Sawe, with a time of 1:59.41, and fellow Ethiopian Tigist Assefa who also set a women-only world record of 2:15.41 all wore the new Adidas Adizero Adios Pro Evo 3 shoe for their races.