Bemi Orojuogun, widely known online as Bus Aunty, has taken her infectious energy from viral TikTok videos to the global fashion stage, starring in Burberry’s latest Back to the City campaign, a colorful celebration of London’s iconic buses, landmarks and cultural heartbeat.
Famed for her humorous and relatable videos documenting everyday life on London buses, Bemi has built a devoted following who adore her authenticity and wit. Her rise from digital creator to fashion muse marks a milestone not just in her personal journey, but in the growing influence of social media personalities on global brands.
Burberry’s Back to the City campaign embraces the spirit of London, blending heritage with modern flair. Bemi’s presence in the campaign adds a refreshing dose of real-life charm, proving that style and personality are as impactful as any runway look.
Famed for her humorous and relatable videos documenting everyday life on London buses, Bemi has built a devoted following who adore her authenticity and wit. Her rise from digital creator to fashion muse marks a milestone not just in her personal journey, but in the growing influence of social media personalities on global brands.
Burberry’s Back to the City campaign embraces the spirit of London, blending heritage with modern flair. Bemi’s presence in the campaign adds a refreshing dose of real-life charm, proving that style and personality are as impactful as any runway look.
Speaking about the collaboration, Bemi expressed her gratitude and excitement: “It’s surreal to go from joking around on the bus to being part of a campaign that celebrates the city I love. This is for everyone who dares to dream big.”
Her story is a reminder that in the age of digital storytelling, authenticity can be a one-way ticket to global recognition and sometimes, the journey from bus seat to billboard is shorter than you think.
Her story is a reminder that in the age of digital storytelling, authenticity can be a one-way ticket to global recognition and sometimes, the journey from bus seat to billboard is shorter than you think.
